MARKETING
SPECIALIST
We are seeking a dynamic and driven Marketing Specialist to join our team. As a Marketing Specialist, you will play a pivotal role in optimizing and managing marketing campaigns across multiple platforms, and analyzing campaign performance metrics to drive impactful strategies. If you're passionate about digital marketing and possess strong analytical skills, we'd love to have you on board to collaborate with our team in achieving marketing excellence.
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Responsibilities:
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Optimize Google My Business profiles to improve search engine rankings and increase visibility in local search results.
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Manage marketing campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising platforms
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Monitor and analyze campaign performance metrics on a regular basis, assess campaign effectiveness and make data-driven recommendations
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Identify opportunities to improve campaign performance through A/B testing, ad copy optimization, and landing page optimization
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Maintain campaign properties including assets, keywords, budget, ad copy, audience, etc.
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Monitor search trends, conduct keyword research and competitive analysis to identify effective keywords and targeting strategies
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Collaborate with team to understand business initiatives and translate them into effective PPC marketing strategies
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Generate reports on performance of marketing initiatives and identify opportunities for optimization, and present findings to stakeholders with recommendations
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Analyze website traffic, user behavior using tools such as Google Analytics, Matomo, Crazy Egg to inform campaign performance, conversion optimization, and website development
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Stay up-to-date on the latest PPC trends and best practices
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Other tasks assigned by the Managers
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Requirements:
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1-2 years of experience in the Marketing field, with a passion for digital marketing and a desire to learn and grow
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Excellent analytical and problem-solving skills
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Ability to thrive in a fast-paced and collaborative environment.
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Positive attitude, with a willingness to learn and adapt to new challenges and opportunities
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Excellent communication and teamwork skills to collaborate effectively with other marketing team members
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Preferred Qualifications:
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Understanding of PPC advertising concepts, including keyword research, ad copywriting, landing page optimization, and campaign bidding strategies
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Basic knowledge of SEO best practices
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Familiarity with Google Analytics or other analytics platforms
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Experience with marketing automation tools (e.g., Customer.io, Zapier, HubSpot)
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Experience with SQL, business intelligence and visualization tools
